NEA Coursework - Elliot Ornsby

Key elements I will include in my magazine to conform to the expectation of the current affairs genre The logo I have created is very unique and stands for something which is very typical of the current affairs genre. Most Current Affairs magazines have logo's with meanings behind them and mine will be similar to this my logo stands out, it is very pleasing to the eye and it also represents the voices in society that are not heard or listened too.  In order to highlight the systematic racism in the US government and justice system I will consider intertextuality elements like the black lives matter movement logo, the fist in the air. Immediately this will appeal to the target demographic as when they are looking at magazines, the socially-aware people will recognise this symbol and knows it stands for change so will be interested in what it has to say.  The location of some of my photos will be at sunset as not only is it aesthetically pleasing to the reader bu...

My production company name is "Outcast". This represents the video I will create as it will be a story of overcoming and adversity after being classed as an "outcast". My production company name also represents those people who were afraid to speak up due to the harsh judgement and racism they may have received at some point in their lives. The name is meant to make people think about their actions and how being an "outcast" is outdated and how everyone is equal and how racism is unacceptable and disgusting in the 21st century   Logo: This is a very basic design logo, the font is very modern and feels fresh and pleasing to look at and a font which is not commonly used, to mimic the social classes in my magazine and those of whom I am trying to represent. The red font will run throughout both my magazine and website in order for a link to be established by the reader between the pair. The red represents the suffering of the people and the power a certai...

Target audience demographic  My target audience is a socially-conscious, 16-25, middle to upmarket demographic. Why my Magazine will appeal to my target demographic: My magazine will appeal to 16-25 year old in multiple ways. The first being the people involved will be young and in my target demographic so therefore will be current, will wear very modern-current clothes and have the right social responsible attitude. The next will be the fact the storyline deals with real issues and a serious problem in the 21st century, Racism. This will tap into the target demographics socially-conscious side as they will be aware of this issue and will want to be apart of a movement which will end it.  My perfect audience member: In a world of constant changing and development of technology, more and more sites are being set up so we can communicate with one another, whereas this eases workloads and allows for enhanced communication to be made, the downsides, especially for th...

Full textual analysis of a copy of The Statesman This issue of The Statesman is from the 12th June and explores the current Black Lives Matter (BLM) movement across the world due to the killing of the unarmed black man George Floyd by police whilst in custody in late May 2020 which follows a string of black deaths by US police whilst in custody.  The headline 'A world in revolt' is centred and in all capitals to stand out and attract attention as well as the font colour being red against a black and white background to further appeal to the audience. Additionally, the red headline is the only colour used in the whole front cover this is used to highlight it's importance within the magazine as a whole . The red suggests blood and death and signifies the deaths caused by the police and systemic racism not just in the USA but across the 'world'. In particular, i n the last 10 years, there have been 25 deaths as a direct result of police action or whilst in polic...

Dennis Publishing Magazine example - MoneyWeek An example of a magazine that Dennis Publishing publishes is Money Week. Money Week is the UK's best-selling financial magazines which were launched in 2000. Throughout the last 2 decades, the brand has developed into a well-liked and sophisticated reputation for independence. It was acquired by Dennis Publishing in the summer of 2017. Money Week offer intelligent, easy-to-read analysis of the financial news whilst also offering financial investment tips and various advice. It is aimed at upmarket, affluent investors who need market-leading advice and information. It has a current print circulation (July 2020)  of 46,498 and 45,343 subscribers. They currently offer a print and digital bundle for subscribers where your first 6 issues are free and £31.25 for every 13 issues thereafter. To date, they have over 1000 editions. They also host a weekly podcast for subscribers to listen to changing the way their audience consumes ...

Current Affairs genre research  Current affairs by definition is a genre of broadcast journalism. This differs from regular news broadcasts that place emphasis on news reports presented for simple presentation as soon as possible, often with a minimum of analysis.  Current affairs magazines discuss Political and cultural topics from an unbiased perspective.  Current affairs magazines include Vanity Fair, Money Week, The Economist, The Week, The Spectator, Private Eye and Prospect and The Big Issue. All of which are well respected magazines across the world with often an ABC1 readership due to the complex and in-depth issues they discuss, often, with field experts discussing their opinions against the argument. Current Affairs magazines are mainly used to inspire positive action from a group or in some cases, a minority like the Black Lives Matter protests currently active globally due to the death of American George Floyd whilst in Police custody in which saw 4...

Due to the unprecedented nature of the COVID-19 Pandemic, I have been instructed to change from the protest music video brief to the current affairs magazine brief by my school Dennis Publishing Research Dennis publishing was first founded in 1973 by Felix Dennis (D.2014) and the current CEO is James Tyre. Dennis publishing has the vision 'to be the most dynamic media company in the UK'. They currently own multiple brands including, 30 to be exact; Auto Express, Carbuyer.co.uk, Money Week and The Week to name a few.  Upon my research, I have found that in terms of current affairs their premium publishing brands are the fastest growing in the UK. In the lifestyle market, their brands lead the field and in technology, their brands are pioneering the migration from print to online and social media and in terms of automotive, they're on track to become the number one UK content provider.  Dennis is one of the most dynamic media companies within the UK, they are the sixt...